Field notes
Field notes
Practical writing on business planning for new and early-stage ventures — decisions, drafts, and New Zealand context.
When a short market sounding beats a long plan
Signs that you should test demand claims in a workshop before commissioning a full business plan.
Pricing early offers without inventing a market
Ways to set first prices using cost floors, comparable offers, and what early buyers actually accept.
How to pressure-test a customer assumption before you write chapter two
Simple field checks that stop a plan from resting on polite guesses about who will buy.
What belongs in a first-year business plan
A practical checklist of sections that earn their place when the venture is still finding its footing.